Applying the latest online marketing trends and techniques to your brand/business.
WHAT IS THE DIFFERENCE BETWEEN SOCIAL MEDIA MANAGEMENT AND SOCIAL MEDIA ADVERTISING?
Social media management is the best way to reach and organically grow your existing audience through regular updates, comment/message response, and networking. Think of this as having someone take over the 'day to day' routine activities of your current social media page. Social media advertising involves carefully developed paid ad campaigns, which are targeted specifically to your ideal audience (typically an audience outside of you current organic reach). These ads will not show up on your social media page, but rather in the news feeds of hand-picked users that we think are most likely to click.
WHICH IS BETTER FOR ME, MANAGEMENT OR ADS?
There is no easy answer to this question, which is why we do a thorough consultation with each business/individual we work with, but typically the answer is "both". Ads do a great job at drawing in new, qualified audience members to view your content. Strong management ensures these audience members are consistently reached and frequently interacted with.
WHY SOCIAL MEDIA OVER TRADITIONAL FORMS OF MARKETING?
Some forms of traditional marketing are great ('traditional' meaning print, TV, radio, billboards, bus benches, etc.) and there is a time and place for virtually any kind of marketing. Diversity is important. BUT, generally speaking, social media offers the most adaptable, consistent, traceable, and targetable form of marketing with the best return on investment BY FAR. Don't waste money reaching people who aren't qualified or aren't part of your target audience - make sure every penny goes towards a hand selected group of candidates most likely to make the purchase.
IS THERE A MINIMUM TERM OR CONTRACT?
Our services run on a month-to-month basis and therefore can be cancelled any time, no questions asked. However, we recommend an average of 60-90 days to start seeing an accurate measurement/average of long term results, especially on a previously dormant social media account.
WHAT IF I DON'T HAVE ANY CONTENT FOR YOU TO POST?
No problem! Our base pricing does not include content (to offer the best possible pricing to businesses who already have consistent, high quality content to be distributed), but we offer a long list of content creation packages to best suit any budget. We will send a content specialist to visit you and build more than enough content to keep your social media presence fresh every month. HD photography, video and graphic services all available.